Our business idea and a little more
FRUIT's favorite phrase and our mantra; We solve it!
We stock, distribute, refine, and market internationally well-known brands to the Scandinavian profile and advertising market.
We have no dreams of playing the leading role but are very happy to make sure the stars shine. We highlight our brands and we do that really well. We don't hide that.
We make the products available to you as our customer and provide you with the service you need. And we are committed to ensuring that items from all our brands maintain good quality and are delivered both quickly and securely.
Our history
Once upon a time, there was a container of T-shirts from Tanzania. Fruit Distribution's story began in 1981 when two Swedish businessmen were paid in T-shirts by a customer who was short on cash. The T-shirts were shipped from Tanzania to Sweden and sold, but the quality was not good. The neckbands could be torn off like pages in a notebook.
In search of quality. After some detective work, they realized that the perforated fabric was due to blunt sewing needles. The businessmen made sure to learn about sewing and tailoring and became textile consultants in the process. They looked for sweaters of better quality, found Fruit of the Loom, and obtained the rights to sell to the Swedish promotional market. And that's how it all started.
Fruit distribution emerges. The two businessmen were our father Lasse and his partner Nisse. The company was then called Onexeno and also sold towels, aprons, and fabric bags. For a period, we also distributed to retail, but nowadays we focus on the advertising and profile market. In 2006, we the sons took over.
Over the years, one strong brand after another has been added to our product portfolio – Russell, Stormtech, Beechfield, and Jack&Jones Product are some examples. And we are constantly looking for more quality products for our range.
We want to develop and grow, and for that, you need really good people. We have that. In recent years, we have sharpened the company's expertise and focused on a high level of service and fast deliveries, among other things through the investment in our new webshop for resellers – Fruit B2B. We hope you notice that.
Anders & Johan Strand